Danielle Statom

Danielle Statom is a proud 90s kid turned boys’ mom, They’ve always had a passion for all things beauty. Their business, Beauty Controversy, was born from the endless debate on natural versus enhanced beauty. They’ve embraced both sides of the spectrum, from bare-faced days filled with simplicity to glammed-up moments that mask the complexities within. It’s about owning your beauty narrative, whatever that may be.

Idea Statement: We have designed a Lash Case Poppable (LCP) similar to a Pop-socket. The (LCP) allows women to store their lashes strip anywhere on the go, it has a lid to open and close the case. Inside the case there’s a s-shape insert and on both sides you can slide your lashes in the insert. This helps keep the lashes secure, it helps keep the shape of the lashes and this makes the case drop proof. On the base of the (LCP) there is a sticky adhesive that allows you to stick to your phone, laptop, vanity, desk, locker, car and anywhere on the go. The (LCP) can store any style of lashes from strip lashes, clusters lashes, magnetic lashes and this will become a new convenient way to keep women’s lashes hygienic.